The Fractional CMO Show, a podcast from CMOx

The Fractional CMO show isn’t just about how you can position yourself as a Fractional CMO… This is about building the lifestyle you want, where you’re loving the work you do. Stay elevated, solve bigger problems, but more important than all of that, create real, sustainable and lasting change in the world.

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When you’re committed to taking control of your life and solving bigger problems, you might be ready to become a Fractional CMO. Hannah Sturgill is the Client Engagement Specialist at CMOx. Hannah explains the impact that hiring a Fractional CMO can have on a business, why commitment is crucial to success, and how to join the CMOx Accelerator.

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Making heavy decisions with large downstream impacts requires you to understand the possible consequences, which is tough to do without the right tools. In this episode, Casey expounds upon using the Streisand Effect as a mental model for Fractional CMOs to crack the tough questions that companies need them to solve. 

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Today’s guest is Jon McMonagle, the Director of Enrollment at CMOx. Jon helps marketers become Fractional CMOs so they can solve bigger problems. In this episode, Jon shares where the growing demand for Fractional CMOs is coming from, why Fractional CMOs are not the same as consultants, and what lies ahead for fractional work. 

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There are things that you do and do not have control over in all aspects of your life and business. Thankfully, there is someone to light the path for you and your clients. Get ready to learn about what Fractional CMO have control over and what they don’t, how to get ahead of future problems, and why using a timeline can make both you and your team more effective. 

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Step back and use this episode as a chance to reflect on your career, where you came from, where you are, and where you are going. In this episode, Casey outlines the 7 Stages of Commitment for Fractional CMOs, how to use the 7 Stages to view your own career, and how to make it through the challenging phases to reach what is on the other side. 

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Your own human nature is complex and it doesn’t get easier to understand when you become a Fractional CMO. In this episode, Casey outlines the key lessons to help Factional CMOs overcome the Hedonic Treadmill, avoid Pyrrhic Victories, discover how to get to their goals, and build a community that they can rely on.

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The journey to becoming a Chief Marketing Officer can be long and arduous, but the less-traveled road to becoming a Fractional CMO can catapult your career and provide much more financial security. In this episode, Casey shares some of his own journey in the marketing world, how to make yourself stand out, and whether becoming a Fractional CMO might be the better path forward.

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So many marketers are overtitled and expect to be compensated according to their inflated titles which makes it hard to know what you should expect to make for your role. In this episode, Casey explores the hierarchy of the marketing world, how to scale that hierarchy, and what you can expect to make along to way to becoming a CMO or even a Fractional CMO.

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The key to a successful future as a Fractional CMO lies in the regular use of scorecards and dashboards that provide you with actionable insights and indicators that you can use to Solve Bigger Problems. In this episode, Casey explains how those scorecards and dashboards need to be used, the best ways to set them up, and why they make such an impact on achieving each company’s outcomes. 

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Your job as a Fractional CMO is so much more than just a copywriter or SEO consultant. Casey Stanton is the founder of CMOx a Fractional CMO, and the author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey explains the two most important aspects of your role as a fractional CMO, what companies are actually looking for, and how to make a bigger impact. 

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The metrics that matter the most are entirely dependent on the business and every business is different. Casey Stanton is the Founder of CMOx, a Fractional CMO, and the author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey highlights some of the most important KPIs in many popular industries, how to visualize them and what to do with them. 

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The Fractional CMO route is great for marketers looking to serve multiple clients at a high level with each paying $3,000-$15,000 per month. This week, Casey Stanton talks about his Wall Street Journal #1 bestseller, The Fractional CMO Method, and what you can learn from it. You’ll learn about how to overcome the three biggest challenges of being a Fractional CMO: having control of your pipeline, getting your clients the results they need, and the length of your contracts.

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Do you have what it takes to be a Fractional CMO? In this episode, Casey goes through what experience and skills you really need to understand to build your foundation. You’ll learn about what marketing knowledge you need, why you need to enjoy seeing others find success, and what discipline you should look into a little deeper.

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There’s a lot going on and in order to focus on what’s important to your work, you need to filter out the static. Casey drops in to give some quick tips for Fractional CMOs, VPs of Marketing, agency owners, and everyone in between, on how you can declutter your work and Solve Bigger Problems.

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Imagine a client has just hired you as a Fractional CMO. Is your first move to invest fully into immediate results or set things up for delayed results down the line? It’s a tough question, but Casey sets out in this episode to answer it! Casey provides some amazing examples of tactics that yield both immediate and delayed results and outlines how you should approach using both mind frames. 

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In this episode, Casey talks about which business operating systems are best for Fractional CMOs to work with. You’ll hear about the different kinds of operating systems that businesses use, what they do for businesses that use them, and why those businesses make such great clients for Fractional CMOs.

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Your job as a Fractional CMO is to stay focused on the big picture strategy and not get dragged into the tactics, but where is that line between them? Casey dissects the intricacies of what makes up strategies and tactics, and how you should approach conversations around both.

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Marketing Strategy Consultants and Fractional CMOs work in very different ways and provide their clients with very different results. In this episode, Casey takes a closer look at the differences between them and which is the better option for both the business and the marketing professional.

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In this episode, Casey looks at the fallout of recent economic downturns and how marketers from every industry have been impacted. By the end of this episode, you will know the right way to invest in yourself, the importance of multiple streams of income, and what it takes to become irreplaceable as a marketer.

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To predict the success of a marketing strategy, you need to build a tool that can estimate what that success will look like for your client. In this episode, Casey breaks down what goes into creating an effective and accurate tool along with a great use case. Find out how to measure and understand the outcomes of your efforts!

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Although it’s critical to their success, prospecting can seem like a never-ending chore for Fractional CMOs, but it doesn’t have to be! Casey discusses how Fractional CMOs should approach prospecting to find new business opportunities, how to make sure prospecting remains a priority, and what you can do to honor your time commitments.

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It’s not always clear whose responsibility it is to track deals, forecast for the future, and take action to grow the company. Casey explains how marketing finds itself in the position to do so and why it’s so critical that they do! You’ll learn what you need to track, how to keep track of the right data, and where you can go for the resources you need.

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What should you do if you are the Fractional CMO of a company that has a weak CEO who lacks vision? This can be a frustrating position to find yourself in, but Casey has some advice to help lessen the stress. You’ll learn when the right time to speak up is, how to mince your words properly, and how to introduce new systems.

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It’s really not that hard to become a millionaire, but if that’s your only goal, you’re going to have to give up a lot to get there. In this episode, Casey is sharing a better way that will allow you to cultivate every part of your life while also creating value and being paid for it.

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In this episode, Casey is giving CMOs everywhere a quick tip to improve collaboration amongst their team, share client data safely, and save you time and money. 

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In this episode, Casey brings the concept of partitionable and unpartitionable tasks to the center stage to show how you may be wasting time and effort on tasks while actually making them take longer to finish. Learn how to plan for a more efficient quarter and choose the right clients to serve.

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Your team won’t always have good times so it’s imperative to build strong foundations during that peacetime to survive when wartime strikes. Learn why you must build up systems during the good times, the keys to cultivating an effective and committed team, and how to make it through the toughest of times.

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In this episode, Casey opens the door to Replacement Therapy to help you get rid of your least favorite clients and be energized by your work. You’ll hear about how to tell if you actually like a client, when it’s safe to move on from them, and how to give yourself the power to decide who to work with.

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When it comes to your team, does the squeaky wheel get the grease or the pink slip? Casey discusses if there is a right and wrong answer to the question and what role your situation may play in the decision. In this episode, learn to identify the “magic” in an employee and what you can do to optimize an employee’s capacity.

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When delegating tasks to your team, are you aware of the difference between routine tasks and new and different tasks? On this episode, learn about how to determine what kind of tasks each person gets, what to look for when hiring for a certain type of task, and how to optimize your workforce

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You are at a crossroads and you need to make the conscious decision between the path to an incredible future or the path to just a standard future. Learn from Casey about creating a future that’s bigger than your past, and what you need to do to have an ever increasing future.

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It doesn’t matter what role you’re currently in, if you want your career to grow, you need to punch up. Casey is giving you the gloves and showing you the techniques to find and take advantage of your next opportunity to solve bigger problems.

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As a CMO, can you provide more value to a company by always trying to be on the cutting edge of every new marketing advancement or by mastering the slow to change principles of marketing? Casey Stanton sets out to answer that question to get you the most value from your limited time.

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You don’t have to worry about going all in to start out as a Fractional CMO! As Casey Stanton walks you through his own journey of taking steps toward becoming a Fractional CMO and overcoming the hurdles, you’ll learn how to mentally approach the jumping off point, how to provide great values to clients, and understand what you can offer.

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It can be hard to do a great job marketing yourself, even if you’re a great marketer. Where do you start? How many examples do you need? What tone should you use? In this episode, you’ll learn about when to take credit, what to include, and how to craft a powerful narrative about you and your capabilities.

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As a Fractional CMO, you can’t do all the work yourself, so you need a good team. But you can’t stop with just hiring a good team, you need to have a vision for them and help in developing them to reach that vision. Casey Stanton is giving you the keys to doing this and reaching your own vision in the process.

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Anxiety is a natural part of business and it is crucial for you to know how to cope with it and then use it to help yourself grow. Casey Stanton shares his own story of facing anxiety when first starting as a Fractional CMO and how he used that experience to gain perspective and get stronger.

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When it’s time to talk price, finding the right answer to get you the right compensation for the work that you do is not a clear-cut path. But that’s in the past because Casey Stanton is giving you the right mindset to approach this topic and the formula to help you find the rate you deserve to be paid.

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So much importance is placed on simply increasing the size of a company’s customer pool but this can’t be sustained forever. Casey is illuminating how you need to position the company for growth through gaining a deeper understanding of your customers’ problems beyond those you have already solved.

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Everyone has a marketing lineage and pedigree which shapes the way they view problems and the solutions to them. On this episode, Casey Stanton reveals the importance of identifying your marketing lineage and pedigree and how to define them.

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When you’re driving new business to your Fractional CMO practice it’s important to not rely too heavily on referrals. Casey Stanton is filling everyone in on why it’s more important to focus on filling up your pipeline than looking for more referrals and attain the Golden Ratio.

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It can be hard to figure out what to do to actually help smaller local service companies, but it doesn’t have to be! Marketing agency owner and Fractional CMO, Robin Heppell, tells of the wonder and success that can be derived from working with specialized local companies.

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Some companies are all too willing to take money from anyone who will give it to them, regardless of how this impacts their brand. Jeff McKay, CEO of Prudent Pedal and a Fractional CMO, joins the show to correct the narrative.

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Don’t get caught up in how you’re going to message your prospects before you get them, the real priority is getting a comprehensive list of everyone that fits the description of your customer!

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So often, people oversell what the outcome of their work will be or don’t base goals on historical data. Casey Stanton has been there and on this episode, he’s trying to help anyone else from going there and losing the trust of their coworkers because they couldn’t produce up to those faulty expectations.

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Whether you’re a full-time CMO for a company or a Fractional CMO for several companies, this truth remains the same, you can’t do everything yourself. In this episode, Casey Stanton discusses the importance of shifting your mentality from “I need to do this” to “this needs to get done.”

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Many business owners and upper-level managers would say the most valuable asset to their business is something like their contacts, software, etc., but they’re way off. Casey Stanton is setting the record straight and explaining the best ways to protect, support, and nurture your business’ most valuable asset.

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Many people try to reinvent themselves or their careers whenever there may seem to be some clouds on the horizon or when they are faced with a little bit of failure. Casey Stanton is here to help you stop this endless cycle, and is offering you the roadmap to reinventing yourself for the very last time.

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Nothing you do will be easy at first, but that’s not a bad thing! Entrepreneur and Fractional CMO, Armen Mardirousi, joins host Casey Stanton to discuss the importance of setting clearly defined goals. Listen to learn about why and how to break them up into smaller pieces.

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You know content is important, but it seems so costly and complicated to create. Guess what, creating content can actually be easy and affordable and by putting it off, you’re missing out on all the benefits you already know of. Thankfully, the sensei of SEO and content marketing, Ken Tucker, is here to show you the way.

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Nowadays, everyone thinks that to be successful their business has to have the best SERP and highest SEO score, but that’s only part of the equation. Fractional CMO and owner of CS Design Studios, Wyatt Chambers, joins Casey to compare the benefits and drawbacks of being a Fractional CMO versus owning a marketing agency.

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The way marketers interact and communicate with customers has shifted immensely with the advent of the internet and marketing automation. Today’s marketing is missing the actual dialogue between customer and marketer that has been so essential to successful marketing in the past.

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The world of copywriting can seem daunting, but who better to guide you through than someone who’s been there and done that throughout a long career in the business. Russ Reynolds is a Fractional CMO and a longtime copywriter who now runs several successful companies.

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