The Fractional CMO Show, a podcast from CMOx
Elevate to the top role in marketing, dig deep and Solve Bigger Problems! Learn from successful Fractional CMOs on what is working today, where to find great engagements, and how to create the lifestyle you want.
The Fractional CMO Show Trailer
The Fractional CMO Show Trailer
The Fractional CMO show isn’t just about how you can position yourself as a Fractional CMO… This is about building the lifestyle you want, where you’re loving the work you do. Stay elevated, solve bigger problems, but more important than all of that, create real, sustainable and lasting change in the world.
What Are The Core Responsibilities Of A Fractional CMO?
What Are The Core Responsibilities Of A Fractional CMO?
Your job as a Fractional CMO is so much more than just a copywriter or SEO consultant. Casey Stanton is the founder of CMOx a Fractional CMO, and the author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey explains the two most important aspects of your role as a fractional CMO, what companies are actually looking for, and how to make a bigger impact.
What Metrics Matter To A CMO
What Metrics Matter To A CMO
The metrics that matter the most are entirely dependent on the business and every business is different. Casey Stanton is the Founder of CMOx, a Fractional CMO, and the author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey highlights some of the most important KPIs in many popular industries, how to visualize them and what to do with them.
Understanding The Fractional CMO Method
Understanding The Fractional CMO Method
The Fractional CMO route is great for marketers looking to serve multiple clients at a high level with each paying $3,000-$15,000 per month. This week, Casey Stanton talks about his Wall Street Journal #1 bestseller, The Fractional CMO Method, and what you can learn from it. You’ll learn about how to overcome the three biggest challenges of being a Fractional CMO: having control of your pipeline, getting your clients the results they need, and the length of your contracts.
What Skills Does A Fractional CMO Need?
What Skills Does A Fractional CMO Need?
Do you have what it takes to be a Fractional CMO? In this episode, Casey goes through what experience and skills you really need to understand to build your foundation. You’ll learn about what marketing knowledge you need, why you need to enjoy seeing others find success, and what discipline you should look into a little deeper.
Reduce Noise, Increase Value
Reduce Noise, Increase Value
There’s a lot going on and in order to focus on what’s important to your work, you need to filter out the static. Casey drops in to give some quick tips for Fractional CMOs, VPs of Marketing, agency owners, and everyone in between, on how you can declutter your work and Solve Bigger Problems.
Immediate vs Delayed Results
Immediate vs Delayed Results
Imagine a client has just hired you as a Fractional CMO. Is your first move to invest fully into immediate results or set things up for delayed results down the line? It’s a tough question, but Casey sets out in this episode to answer it! Casey provides some amazing examples of tactics that yield both immediate and delayed results and outlines how you should approach using both mind frames.
How Can The Entrepreneurial Operating System Work With A Fractional CMO?
How Can The Entrepreneurial Operating System Work With A Fractional CMO?
In this episode, Casey talks about which business operating systems are best for Fractional CMOs to work with. You’ll hear about the different kinds of operating systems that businesses use, what they do for businesses that use them, and why those businesses make such great clients for Fractional CMOs.
What's The Difference Between Strategy & Tactics In Marketing?
What's The Difference Between Strategy & Tactics In Marketing?
Your job as a Fractional CMO is to stay focused on the big picture strategy and not get dragged into the tactics, but where is that line between them? Casey dissects the intricacies of what makes up strategies and tactics, and how you should approach conversations around both.
The Difference Between A Fractional CMO And A Marketing Strategy Consultant
The Difference Between A Fractional CMO And A Marketing Strategy Consultant
Marketing Strategy Consultants and Fractional CMOs work in very different ways and provide their clients with very different results. In this episode, Casey takes a closer look at the differences between them and which is the better option for both the business and the marketing professional.
What To Do As A Marketer When There's A Recession
What To Do As A Marketer When There's A Recession
In this episode, Casey looks at the fallout of recent economic downturns and how marketers from every industry have been impacted. By the end of this episode, you will know the right way to invest in yourself, the importance of multiple streams of income, and what it takes to become irreplaceable as a marketer.
Build An Estimator
Build An Estimator
To predict the success of a marketing strategy, you need to build a tool that can estimate what that success will look like for your client. In this episode, Casey breaks down what goes into creating an effective and accurate tool along with a great use case. Find out how to measure and understand the outcomes of your efforts!
Block Your Calendar
Block Your Calendar
Although it’s critical to their success, prospecting can seem like a never-ending chore for Fractional CMOs, but it doesn’t have to be! Casey discusses how Fractional CMOs should approach prospecting to find new business opportunities, how to make sure prospecting remains a priority, and what you can do to honor your time commitments.
Forward Pipeline
Forward Pipeline
It’s not always clear whose responsibility it is to track deals, forecast for the future, and take action to grow the company. Casey explains how marketing finds itself in the position to do so and why it’s so critical that they do! You’ll learn what you need to track, how to keep track of the right data, and where you can go for the resources you need.
Should You Follow Weak Leaders?
Should You Follow Weak Leaders?
What should you do if you are the Fractional CMO of a company that has a weak CEO who lacks vision? This can be a frustrating position to find yourself in, but Casey has some advice to help lessen the stress. You’ll learn when the right time to speak up is, how to mince your words properly, and how to introduce new systems.
Anyone Can Be A Millionaire, Divorced, And Unhealthy
Anyone Can Be A Millionaire, Divorced, And Unhealthy
It’s really not that hard to become a millionaire, but if that’s your only goal, you’re going to have to give up a lot to get there. In this episode, Casey is sharing a better way that will allow you to cultivate every part of your life while also creating value and being paid for it.
Create A Grow@ Email Address
Create A Grow@ Email Address
In this episode, Casey is giving CMOs everywhere a quick tip to improve collaboration amongst their team, share client data safely, and save you time and money.
The Mythical Man-Month
The Mythical Man-Month
In this episode, Casey brings the concept of partitionable and unpartitionable tasks to the center stage to show how you may be wasting time and effort on tasks while actually making them take longer to finish. Learn how to plan for a more efficient quarter and choose the right clients to serve.
War Time vs Peace Time Leader
War Time vs Peace Time Leader
Your team won’t always have good times so it’s imperative to build strong foundations during that peacetime to survive when wartime strikes. Learn why you must build up systems during the good times, the keys to cultivating an effective and committed team, and how to make it through the toughest of times.
Retail Therapy vs Replacement Therapy
Retail Therapy vs Replacement Therapy
In this episode, Casey opens the door to Replacement Therapy to help you get rid of your least favorite clients and be energized by your work. You’ll hear about how to tell if you actually like a client, when it’s safe to move on from them, and how to give yourself the power to decide who to work with.
A Different Way of Thinking
A Different Way Of Thinking
When it comes to your team, does the squeaky wheel get the grease or the pink slip? Casey discusses if there is a right and wrong answer to the question and what role your situation may play in the decision. In this episode, learn to identify the “magic” in an employee and what you can do to optimize an employee’s capacity.
New And Different vs Routine
New And Different vs Routine
When delegating tasks to your team, are you aware of the difference between routine tasks and new and different tasks? On this episode, learn about how to determine what kind of tasks each person gets, what to look for when hiring for a certain type of task, and how to optimize your workforce
Is Your Future Ever-Increasing?
Is Your Future Ever-Increasing?
You are at a crossroads and you need to make the conscious decision between the path to an incredible future or the path to just a standard future. Learn from Casey about creating a future that’s bigger than your past, and what you need to do to have an ever increasing future.
Punching Up To The Next Level
Punching Up To The Next Level
It doesn’t matter what role you’re currently in, if you want your career to grow, you need to punch up. Casey is giving you the gloves and showing you the techniques to find and take advantage of your next opportunity to solve bigger problems.
From Novel To Timeless
From Novel To Timeless
As a CMO, can you provide more value to a company by always trying to be on the cutting edge of every new marketing advancement or by mastering the slow to change principles of marketing? Casey Stanton sets out to answer that question to get you the most value from your limited time.
Becoming A Fractional CMO While Being Full Time
Becoming A Fractional CMO While Being Full Time
You don’t have to worry about going all in to start out as a Fractional CMO! As Casey Stanton walks you through his own journey of taking steps toward becoming a Fractional CMO and overcoming the hurdles, you’ll learn how to mentally approach the jumping off point, how to provide great values to clients, and understand what you can offer.
Marketing Your Business Is Different
Marketing Your Business Is Different
It can be hard to do a great job marketing yourself, even if you’re a great marketer. Where do you start? How many examples do you need? What tone should you use? In this episode, you’ll learn about when to take credit, what to include, and how to craft a powerful narrative about you and your capabilities.
My Vision For You, Direct Report
My Vision For You, Direct Report
As a Fractional CMO, you can’t do all the work yourself, so you need a good team. But you can’t stop with just hiring a good team, you need to have a vision for them and help in developing them to reach that vision. Casey Stanton is giving you the keys to doing this and reaching your own vision in the process.
Peak Anxiety With Clients, Transformed
Peak Anxiety With Clients, Transformed
Anxiety is a natural part of business and it is crucial for you to know how to cope with it and then use it to help yourself grow. Casey Stanton shares his own story of facing anxiety when first starting as a Fractional CMO and how he used that experience to gain perspective and get stronger.
What To Charge As A Fractional CMO
What To Charge As A Fractional CMO
When it’s time to talk price, finding the right answer to get you the right compensation for the work that you do is not a clear-cut path. But that’s in the past because Casey Stanton is giving you the right mindset to approach this topic and the formula to help you find the rate you deserve to be paid.
Get Deeper With Your Clients
Get Deeper With Your Clients
So much importance is placed on simply increasing the size of a company’s customer pool but this can’t be sustained forever. Casey is illuminating how you need to position the company for growth through gaining a deeper understanding of your customers’ problems beyond those you have already solved.
What Is Your Marketing Pedigree
What Is Your Marketing Pedigree
Everyone has a marketing lineage and pedigree which shapes the way they view problems and the solutions to them. On this episode, Casey Stanton reveals the importance of identifying your marketing lineage and pedigree and how to define them.
The Golden Ratio
The Golden Ratio
When you’re driving new business to your Fractional CMO practice it’s important to not rely too heavily on referrals. Casey Stanton is filling everyone in on why it’s more important to focus on filling up your pipeline than looking for more referrals and attain the Golden Ratio.
A Deadly Serious CMO
A Deadly Serious CMO
It can be hard to figure out what to do to actually help smaller local service companies, but it doesn’t have to be! Marketing agency owner and Fractional CMO, Robin Heppell, tells of the wonder and success that can be derived from working with specialized local companies.
The BS of PS
The BS of PS
Some companies are all too willing to take money from anyone who will give it to them, regardless of how this impacts their brand. Jeff McKay, CEO of Prudent Pedal and a Fractional CMO, joins the show to correct the narrative.
Get The List
Get The List
Don’t get caught up in how you’re going to message your prospects before you get them, the real priority is getting a comprehensive list of everyone that fits the description of your customer!
A Cautionary Tale on Expectation Setting
A Cautionary Tale on Expectation Setting
So often, people oversell what the outcome of their work will be or don’t base goals on historical data. Casey Stanton has been there and on this episode, he’s trying to help anyone else from going there and losing the trust of their coworkers because they couldn’t produce up to those faulty expectations.
The Biggest Shift You Make as a Fractional CMO
The Biggest Shift You Make as a Fractional CMO
Whether you’re a full-time CMO for a company or a Fractional CMO for several companies, this truth remains the same, you can’t do everything yourself. In this episode, Casey Stanton discusses the importance of shifting your mentality from “I need to do this” to “this needs to get done.”
The Most Valuable Asset in Your Business
The Most Valuable Asset in Your Business
Many business owners and upper-level managers would say the most valuable asset to their business is something like their contacts, software, etc., but they’re way off. Casey Stanton is setting the record straight and explaining the best ways to protect, support, and nurture your business’ most valuable asset.
The Last Time You Professionally Reinvent Yourself
The Last Time You Professionally Reinvent Yourself
Many people try to reinvent themselves or their careers whenever there may seem to be some clouds on the horizon or when they are faced with a little bit of failure. Casey Stanton is here to help you stop this endless cycle, and is offering you the roadmap to reinventing yourself for the very last time.
Resilience & Reverse-Engineering
Crushing Content Creation
Nothing you do will be easy at first, but that’s not a bad thing! Entrepreneur and Fractional CMO, Armen Mardirousi, joins host Casey Stanton to discuss the importance of setting clearly defined goals. Listen to learn about why and how to break them up into smaller pieces.
Crushing Content Creation
Crushing Content Creation
You know content is important, but it seems so costly and complicated to create. Guess what, creating content can actually be easy and affordable and by putting it off, you’re missing out on all the benefits you already know of. Thankfully, the sensei of SEO and content marketing, Ken Tucker, is here to show you the way.
Being A Selective CMO
Being A Selective CMO
Nowadays, everyone thinks that to be successful their business has to have the best SERP and highest SEO score, but that’s only part of the equation. Fractional CMO and owner of CS Design Studios, Wyatt Chambers, joins Casey to compare the benefits and drawbacks of being a Fractional CMO versus owning a marketing agency.
Reconnecting With Customers
Reconnecting With Customers
The way marketers interact and communicate with customers has shifted immensely with the advent of the internet and marketing automation. Today’s marketing is missing the actual dialogue between customer and marketer that has been so essential to successful marketing in the past.
Copy(writing) And Paste
Copy(writing) And Paste
The world of copywriting can seem daunting, but who better to guide you through than someone who’s been there and done that throughout a long career in the business. Russ Reynolds is a Fractional CMO and a longtime copywriter who now runs several successful companies.
Your Host – Casey Stanton
Casey is the foremost expert in building a business as a Fractional Chief Marketing Officer. After working in a marketing agency for almost a decade, he took a role as professor of marketing at Tulane University. Casey is now the Fractional CMO for a few companies, and teaches you how to do the same. He believes that the Fractional CMO has an unfair advantage at helping deliver more good to the world, build the lifestyle they want, and love the work they do.
Are you ready to become an in-demand Fractional CMO?
See if you’ve got what it takes to be a successful Fractional CMO