The Fractional CMO Show, a podcast from CMOx

The Fractional CMO show isn’t just about how you can position yourself as a Fractional CMO… This is about building the lifestyle you want, where you’re loving the work you do. Stay elevated, solve bigger problems, but more important than all of that, create real, sustainable and lasting change in the world.

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In this episode, Casey brings the concept of partitionable and unpartitionable tasks to the center stage to show how you may be wasting time and effort on tasks while actually making them take longer to finish. Learn how to plan for a more efficient quarter and choose the right clients to serve.

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Your team won’t always have good times so it’s imperative to build strong foundations during that peacetime to survive when wartime strikes. Learn why you must build up systems during the good times, the keys to cultivating an effective and committed team, and how to make it through the toughest of times.

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In this episode, Casey opens the door to Replacement Therapy to help you get rid of your least favorite clients and be energized by your work. You’ll hear about how to tell if you actually like a client, when it’s safe to move on from them, and how to give yourself the power to decide who to work with.

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When it comes to your team, does the squeaky wheel get the grease or the pink slip? Casey discusses if there is a right and wrong answer to the question and what role your situation may play in the decision. In this episode, learn to identify the “magic” in an employee and what you can do to optimize an employee’s capacity.

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When delegating tasks to your team, are you aware of the difference between routine tasks and new and different tasks? On this episode, learn about how to determine what kind of tasks each person gets, what to look for when hiring for a certain type of task, and how to optimize your workforce

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You are at a crossroads and you need to make the conscious decision between the path to an incredible future or the path to just a standard future. Learn from Casey about creating a future that’s bigger than your past, and what you need to do to have an ever increasing future.

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It doesn’t matter what role you’re currently in, if you want your career to grow, you need to punch up. Casey is giving you the gloves and showing you the techniques to find and take advantage of your next opportunity to solve bigger problems.

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As a CMO, can you provide more value to a company by always trying to be on the cutting edge of every new marketing advancement or by mastering the slow to change principles of marketing? Casey Stanton sets out to answer that question to get you the most value from your limited time.

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You don’t have to worry about going all in to start out as a Fractional CMO! As Casey Stanton walks you through his own journey of taking steps toward becoming a Fractional CMO and overcoming the hurdles, you’ll learn how to mentally approach the jumping off point, how to provide great values to clients, and understand what you can offer.

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It can be hard to do a great job marketing yourself, even if you’re a great marketer. Where do you start? How many examples do you need? What tone should you use? In this episode, you’ll learn about when to take credit, what to include, and how to craft a powerful narrative about you and your capabilities.

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As a Fractional CMO, you can’t do all the work yourself, so you need a good team. But you can’t stop with just hiring a good team, you need to have a vision for them and help in developing them to reach that vision. Casey Stanton is giving you the keys to doing this and reaching your own vision in the process.

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Anxiety is a natural part of business and it is crucial for you to know how to cope with it and then use it to help yourself grow. Casey Stanton shares his own story of facing anxiety when first starting as a Fractional CMO and how he used that experience to gain perspective and get stronger.

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When it’s time to talk price, finding the right answer to get you the right compensation for the work that you do is not a clear-cut path. But that’s in the past because Casey Stanton is giving you the right mindset to approach this topic and the formula to help you find the rate you deserve to be paid.

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So much importance is placed on simply increasing the size of a company’s customer pool but this can’t be sustained forever. Casey is illuminating how you need to position the company for growth through gaining a deeper understanding of your customers’ problems beyond those you have already solved.

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Everyone has a marketing lineage and pedigree which shapes the way they view problems and the solutions to them. On this episode, Casey Stanton reveals the importance of identifying your marketing lineage and pedigree and how to define them.

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When you’re driving new business to your Fractional CMO practice it’s important to not rely too heavily on referrals. Casey Stanton is filling everyone in on why it’s more important to focus on filling up your pipeline than looking for more referrals and attain the Golden Ratio.

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It can be hard to figure out what to do to actually help smaller local service companies, but it doesn’t have to be! Marketing agency owner and Fractional CMO, Robin Heppell, tells of the wonder and success that can be derived from working with specialized local companies.

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Some companies are all too willing to take money from anyone who will give it to them, regardless of how this impacts their brand. Jeff McKay, CEO of Prudent Pedal and a Fractional CMO, joins the show to correct the narrative.

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Don’t get caught up in how you’re going to message your prospects before you get them, the real priority is getting a comprehensive list of everyone that fits the description of your customer!

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So often, people oversell what the outcome of their work will be or don’t base goals on historical data. Casey Stanton has been there and on this episode, he’s trying to help anyone else from going there and losing the trust of their coworkers because they couldn’t produce up to those faulty expectations.

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Whether you’re a full-time CMO for a company or a Fractional CMO for several companies, this truth remains the same, you can’t do everything yourself. In this episode, Casey Stanton discusses the importance of shifting your mentality from “I need to do this” to “this needs to get done.”

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Many business owners and upper-level managers would say the most valuable asset to their business is something like their contacts, software, etc., but they’re way off. Casey Stanton is setting the record straight and explaining the best ways to protect, support, and nurture your business’ most valuable asset.

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Many people try to reinvent themselves or their careers whenever there may seem to be some clouds on the horizon or when they are faced with a little bit of failure. Casey Stanton is here to help you stop this endless cycle, and is offering you the roadmap to reinventing yourself for the very last time.

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Nothing you do will be easy at first, but that’s not a bad thing! Entrepreneur and Fractional CMO, Armen Mardirousi, joins host Casey Stanton to discuss the importance of setting clearly defined goals. Listen to learn about why and how to break them up into smaller pieces.

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You know content is important, but it seems so costly and complicated to create. Guess what, creating content can actually be easy and affordable and by putting it off, you’re missing out on all the benefits you already know of. Thankfully, the sensei of SEO and content marketing, Ken Tucker, is here to show you the way.

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Nowadays, everyone thinks that to be successful their business has to have the best SERP and highest SEO score, but that’s only part of the equation. Fractional CMO and owner of CS Design Studios, Wyatt Chambers, joins Casey to compare the benefits and drawbacks of being a Fractional CMO versus owning a marketing agency.

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The way marketers interact and communicate with customers has shifted immensely with the advent of the internet and marketing automation. Today’s marketing is missing the actual dialogue between customer and marketer that has been so essential to successful marketing in the past.

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The world of copywriting can seem daunting, but who better to guide you through than someone who’s been there and done that throughout a long career in the business. Russ Reynolds is a Fractional CMO and a longtime copywriter who now runs several successful companies.

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