The Fractional CMO Show, a podcast from CMOx

Elevate to the top role in marketing, dig deep and Solve Bigger Problems! Learn from successful Fractional CMOs on what is working today, where to find great engagements, and how to create the lifestyle you want.

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The Fractional CMO Show Trailer

by Casey Stanton | OCTOBER 29, 2021 • Trailer

The Fractional CMO Show Trailer

by Casey Stanton | OCTOBER 29, 2021 • Trailer

The Fractional CMO show isn’t just about how you can position yourself as a Fractional CMO… This is about building the lifestyle you want, where you’re loving the work you do. Stay elevated, solve bigger problems, but more important than all of that, create real, sustainable and lasting change in the world.

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The Streisand Effect

by Casey Stanton | Nov 30, 2022 • Episode 53

The Streisand Effect

by Casey Stanton | Nov 30, 2022 • Episode 53

Making heavy decisions with large downstream impacts requires you to understand the possible consequences, which is tough to do without the right tools. In this episode, Casey expounds upon using the Streisand Effect as a mental model for Fractional CMOs to crack the tough questions that companies need them to solve. 

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Exploring The Fractional CMO Landscape

by Casey Stanton | Nov 23, 2022 • Episode 52

Exploring The Fractional CMO Landscape

by Casey Stanton | Nov 23, 2022 • Episode 52

Today’s guest is Jon McMonagle, the Director of Enrollment at CMOx. Jon helps marketers become Fractional CMOs so they can solve bigger problems. In this episode, Jon shares where the growing demand for Fractional CMOs is coming from, why Fractional CMOs are not the same as consultants, and what lies ahead for fractional work. 

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The Duality Of Control And No Control

by Casey Stanton | Nov 16, 2022 • Episode 51

The Duality Of Control And No Control

by Casey Stanton | Nov 16, 2022 • Episode 51

There are things that you do and do not have control over in all aspects of your life and business. Thankfully, there is someone to light the path for you and your clients. Get ready to learn about what Fractional CMO have control over and what they don’t, how to get ahead of future problems, and why using a timeline can make both you and your team more effective. 

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Apple PodcastsGoogle PodcastsSpotify

Long-Term Partnerships

by Casey Stanton | Nov 10, 2022 • Episode 50

Long-Term Partnerships

by Casey Stanton | Nov 10, 2022 • Episode 50

Step back and use this episode as a chance to reflect on your career, where you came from, where you are, and where you are going. In this episode, Casey outlines the 7 Stages of Commitment for Fractional CMOs, how to use the 7 Stages to view your own career, and how to make it through the challenging phases to reach what is on the other side. 

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Apple PodcastsGoogle PodcastsSpotify

The Hedonic Treadmill And The Will To Grow

by Casey Stanton | Nov 02, 2022 • Episode 49

The Hedonic Treadmill And The Will To Grow

by Casey Stanton | Nov 02, 2022 • Episode 49

Your own human nature is complex and it doesn’t get easier to understand when you become a Fractional CMO. In this episode, Casey outlines the key lessons to help Factional CMOs overcome the Hedonic Treadmill, avoid Pyrrhic Victories, discover how to get to their goals, and build a community that they can rely on.

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Apple PodcastsGoogle PodcastsSpotify

How To Become A CMO

by Casey Stanton | Oct 26, 2022 • Episode 48

How To Become A CMO

by Casey Stanton | Oct 26, 2022 • Episode 48

The journey to becoming a Chief Marketing Officer can be long and arduous, but the less-traveled road to becoming a Fractional CMO can catapult your career and provide much more financial security. In this episode, Casey shares some of his own journey in the marketing world, how to make yourself stand out, and whether becoming a Fractional CMO might be the better path forward.

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Apple PodcastsGoogle PodcastsSpotify

How Much Money Does A Fractional CMO Make?

by Casey Stanton | Sep 28, 2022 • Episode 47

How Much Money Does A Fractional CMO Make?

by Casey Stanton | Sep 28, 2022 • Episode 47

So many marketers are overtitled and expect to be compensated according to their inflated titles which makes it hard to know what you should expect to make for your role. In this episode, Casey explores the hierarchy of the marketing world, how to scale that hierarchy, and what you can expect to make along to way to becoming a CMO or even a Fractional CMO.

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Apple PodcastsGoogle PodcastsSpotify

How Does A Marketing Dashboard Help A CMO?

by Casey Stanton | Sep 21, 2022 • Episode 46

How Does A Marketing Dashboard Help A CMO?

by Casey Stanton | Sep 21, 2022 • Episode 46

The key to a successful future as a Fractional CMO lies in the regular use of scorecards and dashboards that provide you with actionable insights and indicators that you can use to Solve Bigger Problems. In this episode, Casey explains how those scorecards and dashboards need to be used, the best ways to set them up, and why they make such an impact on achieving each company’s outcomes. 

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What Are The Core Responsibilities Of A Fractional CMO?

by Casey Stanton | Sep 14, 2022 • Episode 45

What Are The Core Responsibilities Of A Fractional CMO?

by Casey Stanton | Sep 14, 2022 • Episode 45

Your job as a Fractional CMO is so much more than just a copywriter or SEO consultant. Casey Stanton is the founder of CMOx a Fractional CMO, and the author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey explains the two most important aspects of your role as a fractional CMO, what companies are actually looking for, and how to make a bigger impact. 

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Apple PodcastsGoogle PodcastsSpotify

What Metrics Matter To A CMO

by Casey Stanton | Sep 07, 2022 • Episode 44

What Metrics Matter To A CMO

by Casey Stanton | Sep 07, 2022 • Episode 44

The metrics that matter the most are entirely dependent on the business and every business is different. Casey Stanton is the Founder of CMOx, a Fractional CMO, and the author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey highlights some of the most important KPIs in many popular industries, how to visualize them and what to do with them. 

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Apple PodcastsGoogle PodcastsSpotify

Understanding The Fractional CMO Method

by Casey Stanton | Aug 24, 2022 • Episode 43

Understanding The Fractional CMO Method

by Casey Stanton | Aug 24, 2022 • Episode 43

The Fractional CMO route is great for marketers looking to serve multiple clients at a high level with each paying $3,000-$15,000 per month. This week, Casey Stanton talks about his Wall Street Journal #1 bestseller, The Fractional CMO Method, and what you can learn from it. You’ll learn about how to overcome the three biggest challenges of being a Fractional CMO: having control of your pipeline, getting your clients the results they need, and the length of your contracts.

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Apple PodcastsGoogle PodcastsSpotify

What Skills Does A Fractional CMO Need?

by Casey Stanton | Aug 17, 2022 • Episode 42

What Skills Does A Fractional CMO Need?

by Casey Stanton | Aug 17, 2022 • Episode 42

Do you have what it takes to be a Fractional CMO? In this episode, Casey goes through what experience and skills you really need to understand to build your foundation. You’ll learn about what marketing knowledge you need, why you need to enjoy seeing others find success, and what discipline you should look into a little deeper.

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Apple PodcastsGoogle PodcastsSpotify

Reduce Noise, Increase Value

by Casey Stanton | Aug 10, 2022 • Episode 41

Reduce Noise, Increase Value

by Casey Stanton | Aug 10, 2022 • Episode 41

There’s a lot going on and in order to focus on what’s important to your work, you need to filter out the static. Casey drops in to give some quick tips for Fractional CMOs, VPs of Marketing, agency owners, and everyone in between, on how you can declutter your work and Solve Bigger Problems.

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Immediate vs Delayed Results

by Casey Stanton | Aug 03, 2022 • Episode 40

Immediate vs Delayed Results

by Casey Stanton | Aug 3, 2022 • Episode 40

Imagine a client has just hired you as a Fractional CMO. Is your first move to invest fully into immediate results or set things up for delayed results down the line? It’s a tough question, but Casey sets out in this episode to answer it! Casey provides some amazing examples of tactics that yield both immediate and delayed results and outlines how you should approach using both mind frames. 

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Apple PodcastsGoogle PodcastsSpotify

How Can The Entrepreneurial Operating System Work With A Fractional CMO?

by Casey Stanton | Jul 27, 2022 • Episode 39

How Can The Entrepreneurial Operating System Work With A Fractional CMO?

by Casey Stanton | Jul 27, 2022 • Episode 39

In this episode, Casey talks about which business operating systems are best for Fractional CMOs to work with. You’ll hear about the different kinds of operating systems that businesses use, what they do for businesses that use them, and why those businesses make such great clients for Fractional CMOs.

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Apple PodcastsGoogle PodcastsSpotify

What's The Difference Between Strategy & Tactics In Marketing?

by Casey Stanton | Jul 20, 2022 • Episode 38

What's The Difference Between Strategy & Tactics In Marketing?

by Casey Stanton | Jul 20, 2022 • Episode 38

Your job as a Fractional CMO is to stay focused on the big picture strategy and not get dragged into the tactics, but where is that line between them? Casey dissects the intricacies of what makes up strategies and tactics, and how you should approach conversations around both.

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Apple PodcastsGoogle PodcastsSpotify

The Difference Between A Fractional CMO And A Marketing Strategy Consultant

by Casey Stanton | Jul 13, 2022 • Episode 37

The Difference Between A Fractional CMO And A Marketing Strategy Consultant

by Casey Stanton | Jul 13, 2022 • Episode 37

Marketing Strategy Consultants and Fractional CMOs work in very different ways and provide their clients with very different results. In this episode, Casey takes a closer look at the differences between them and which is the better option for both the business and the marketing professional.

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Apple PodcastsGoogle PodcastsSpotify

What To Do As A Marketer When There's A Recession

by Casey Stanton | Jul 06, 2022 • Episode 36

What To Do As A Marketer When There's A Recession

by Casey Stanton | Jul 06, 2022 • Episode 36

In this episode, Casey looks at the fallout of recent economic downturns and how marketers from every industry have been impacted. By the end of this episode, you will know the right way to invest in yourself, the importance of multiple streams of income, and what it takes to become irreplaceable as a marketer.

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Apple PodcastsGoogle PodcastsSpotify

Build An Estimator

by Casey Stanton | Jun 29, 2022 • Episode 35

Build An Estimator

by Casey Stanton | Jun 29, 2022 • Episode 35

To predict the success of a marketing strategy, you need to build a tool that can estimate what that success will look like for your client. In this episode, Casey breaks down what goes into creating an effective and accurate tool along with a great use case. Find out how to measure and understand the outcomes of your efforts!

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Apple PodcastsGoogle PodcastsSpotify

Block Your Calendar

by Casey Stanton | Jun 22, 2022 • Episode 34

Block Your Calendar

by Casey Stanton | Jun 22, 2022 • Episode 34

Although it’s critical to their success, prospecting can seem like a never-ending chore for Fractional CMOs, but it doesn’t have to be! Casey discusses how Fractional CMOs should approach prospecting to find new business opportunities, how to make sure prospecting remains a priority, and what you can do to honor your time commitments.

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Apple PodcastsGoogle PodcastsSpotify

Forward Pipeline

by Casey Stanton | Jun 15, 2022 • Episode 33

Forward Pipeline

by Casey Stanton | Jun 15, 2022 • Episode 33

It’s not always clear whose responsibility it is to track deals, forecast for the future, and take action to grow the company. Casey explains how marketing finds itself in the position to do so and why it’s so critical that they do! You’ll learn what you need to track, how to keep track of the right data, and where you can go for the resources you need.

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Apple PodcastsGoogle PodcastsSpotify

Should You Follow Weak Leaders?

by Casey Stanton | Jun 08, 2022 • Episode 32

Should You Follow Weak Leaders?

by Casey Stanton | Jun 08, 2022 • Episode 32

What should you do if you are the Fractional CMO of a company that has a weak CEO who lacks vision? This can be a frustrating position to find yourself in, but Casey has some advice to help lessen the stress. You’ll learn when the right time to speak up is, how to mince your words properly, and how to introduce new systems.

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Apple PodcastsGoogle PodcastsSpotify

Anyone Can Be A Millionaire, Divorced, And Unhealthy

by Casey Stanton | Jun 01, 2022 • Episode 31

Anyone Can Be A Millionaire, Divorced, And Unhealthy

by Casey Stanton | Jun 01, 2022 • Episode 31

It’s really not that hard to become a millionaire, but if that’s your only goal, you’re going to have to give up a lot to get there. In this episode, Casey is sharing a better way that will allow you to cultivate every part of your life while also creating value and being paid for it.

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Apple PodcastsGoogle PodcastsSpotify

Create A Grow@ Email Address

by Casey Stanton | May 25, 2022 • Episode 30

Create A Grow@ Email Address

by Casey Stanton | May 25, 2022 • Episode 30

In this episode, Casey is giving CMOs everywhere a quick tip to improve collaboration amongst their team, share client data safely, and save you time and money. 

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Apple PodcastsGoogle PodcastsSpotify

The Mythical Man-Month

by Casey Stanton | May 18, 2022 • Episode 29

The Mythical Man-Month

by Casey Stanton | May 18, 2022 • Episode 29

In this episode, Casey brings the concept of partitionable and unpartitionable tasks to the center stage to show how you may be wasting time and effort on tasks while actually making them take longer to finish. Learn how to plan for a more efficient quarter and choose the right clients to serve.

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Apple PodcastsGoogle PodcastsSpotify

War Time vs Peace Time Leader

by Casey Stanton | May 11, 2022 • Episode 28

War Time vs Peace Time Leader

by Casey Stanton | May 11, 2022 • Episode 28

Your team won’t always have good times so it’s imperative to build strong foundations during that peacetime to survive when wartime strikes. Learn why you must build up systems during the good times, the keys to cultivating an effective and committed team, and how to make it through the toughest of times.

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Apple PodcastsGoogle PodcastsSpotify

Retail Therapy vs Replacement Therapy

by Casey Stanton | May 04, 2022 • Episode 27

Retail Therapy vs Replacement Therapy

by Casey Stanton | May 04, 2022 • Episode 27

In this episode, Casey opens the door to Replacement Therapy to help you get rid of your least favorite clients and be energized by your work. You’ll hear about how to tell if you actually like a client, when it’s safe to move on from them, and how to give yourself the power to decide who to work with.

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Apple PodcastsGoogle PodcastsSpotify

A Different Way of Thinking

by Casey Stanton | April 27, 2022 • Episode 26

A Different Way Of Thinking

by Casey Stanton | APRIL 27, 2022 • Episode 26

When it comes to your team, does the squeaky wheel get the grease or the pink slip? Casey discusses if there is a right and wrong answer to the question and what role your situation may play in the decision. In this episode, learn to identify the “magic” in an employee and what you can do to optimize an employee’s capacity.

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Apple PodcastsGoogle PodcastsSpotify

New And Different vs Routine

by Casey Stanton | April 20, 2022 • Episode 25

New And Different vs Routine

by Casey Stanton | APRIL 20, 2022 • Episode 25

When delegating tasks to your team, are you aware of the difference between routine tasks and new and different tasks? On this episode, learn about how to determine what kind of tasks each person gets, what to look for when hiring for a certain type of task, and how to optimize your workforce

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Apple PodcastsGoogle PodcastsSpotify

Is Your Future Ever-Increasing?

by Casey Stanton | April 13, 2022 • Episode 24

Is Your Future Ever-Increasing?

by Casey Stanton | APRIL 13, 2022 • Episode 24

You are at a crossroads and you need to make the conscious decision between the path to an incredible future or the path to just a standard future. Learn from Casey about creating a future that’s bigger than your past, and what you need to do to have an ever increasing future.

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Apple PodcastsGoogle PodcastsSpotify

Punching Up To The Next Level

by Casey Stanton | April 06, 2022 • Episode 23

Punching Up To The Next Level

by Casey Stanton | APRIL 06, 2022 • Episode 23

It doesn’t matter what role you’re currently in, if you want your career to grow, you need to punch up. Casey is giving you the gloves and showing you the techniques to find and take advantage of your next opportunity to solve bigger problems.

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Apple PodcastsGoogle PodcastsSpotify

From Novel To Timeless

by Casey Stanton | March 30, 2022 • Episode 22

From Novel To Timeless

by Casey Stanton | March 30, 2022 • Episode 22

As a CMO, can you provide more value to a company by always trying to be on the cutting edge of every new marketing advancement or by mastering the slow to change principles of marketing? Casey Stanton sets out to answer that question to get you the most value from your limited time.

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Apple PodcastsGoogle PodcastsSpotify

Becoming A Fractional CMO While Being Full Time

by Casey Stanton | March 23, 2022 • Episode 21

Becoming A Fractional CMO While Being Full Time

by Casey Stanton | March 23, 2022 • Episode 21

You don’t have to worry about going all in to start out as a Fractional CMO! As Casey Stanton walks you through his own journey of taking steps toward becoming a Fractional CMO and overcoming the hurdles, you’ll learn how to mentally approach the jumping off point, how to provide great values to clients, and understand what you can offer.

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Apple PodcastsGoogle PodcastsSpotify

Marketing Your Business Is Different

by Casey Stanton | March 16, 2022 • Episode 20

Marketing Your Business Is Different

by Casey Stanton | March 16, 2022 • Episode 20

It can be hard to do a great job marketing yourself, even if you’re a great marketer. Where do you start? How many examples do you need? What tone should you use? In this episode, you’ll learn about when to take credit, what to include, and how to craft a powerful narrative about you and your capabilities.

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Apple PodcastsGoogle PodcastsSpotify

My Vision For You, Direct Report

by Casey Stanton | March 09, 2022 • Episode 19

My Vision For You, Direct Report

by Casey Stanton | March 09, 2022 • Episode 19

As a Fractional CMO, you can’t do all the work yourself, so you need a good team. But you can’t stop with just hiring a good team, you need to have a vision for them and help in developing them to reach that vision. Casey Stanton is giving you the keys to doing this and reaching your own vision in the process.

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Apple PodcastsGoogle PodcastsSpotify

Peak Anxiety With Clients, Transformed

by Casey Stanton | FEBRUARY 23, 2022 • Episode 17

Peak Anxiety With Clients, Transformed

by Casey Stanton | FEBRUARY 23, 2022 • Episode 17

Anxiety is a natural part of business and it is crucial for you to know how to cope with it and then use it to help yourself grow. Casey Stanton shares his own story of facing anxiety when first starting as a Fractional CMO and how he used that experience to gain perspective and get stronger.

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Apple PodcastsGoogle PodcastsSpotify

What To Charge As A Fractional CMO

by Casey Stanton | FEBRUARY 16, 2022 • Episode 16

What To Charge As A Fractional CMO

by Casey Stanton | FEBRUARY 16, 2022 • Episode 16

When it’s time to talk price, finding the right answer to get you the right compensation for the work that you do is not a clear-cut path. But that’s in the past because Casey Stanton is giving you the right mindset to approach this topic and the formula to help you find the rate you deserve to be paid.

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Apple PodcastsGoogle PodcastsSpotify

Get Deeper With Your Clients

by Casey Stanton | FEBRUARY 09, 2022 • Episode 15

Get Deeper With Your Clients

by Casey Stanton | FEBRUARY 09, 2022 • Episode 15

So much importance is placed on simply increasing the size of a company’s customer pool but this can’t be sustained forever. Casey is illuminating how you need to position the company for growth through gaining a deeper understanding of your customers’ problems beyond those you have already solved.

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Apple PodcastsGoogle PodcastsSpotify

What Is Your Marketing Pedigree

by Casey Stanton | FEBRUARY 02, 2022 • Episode 14

What Is Your Marketing Pedigree

by Casey Stanton | FEBRUARY 02, 2022 • Episode 14

Everyone has a marketing lineage and pedigree which shapes the way they view problems and the solutions to them. On this episode, Casey Stanton reveals the importance of identifying your marketing lineage and pedigree and how to define them.

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Apple PodcastsGoogle PodcastsSpotify

The Golden Ratio

by Casey Stanton | JANUARY 26, 2022 • Episode 13

The Golden Ratio

by Casey Stanton | JANUARY 26, 2022 • Episode 13

When you’re driving new business to your Fractional CMO practice it’s important to not rely too heavily on referrals. Casey Stanton is filling everyone in on why it’s more important to focus on filling up your pipeline than looking for more referrals and attain the Golden Ratio.

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Apple PodcastsGoogle PodcastsSpotify

A Deadly Serious CMO

by Casey Stanton | JANUARY 19, 2022 • Episode 12

A Deadly Serious CMO

by Casey Stanton | JANUARY 19, 2022 • Episode 12

It can be hard to figure out what to do to actually help smaller local service companies, but it doesn’t have to be! Marketing agency owner and Fractional CMO, Robin Heppell, tells of the wonder and success that can be derived from working with specialized local companies.

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Apple PodcastsGoogle PodcastsSpotify

The BS of PS

by Casey Stanton | JANUARY 12, 2022 • Episode 11

The BS of PS

by Casey Stanton | JANUARY 12, 2022 • Episode 11

Some companies are all too willing to take money from anyone who will give it to them, regardless of how this impacts their brand. Jeff McKay, CEO of Prudent Pedal and a Fractional CMO, joins the show to correct the narrative.

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Apple PodcastsGoogle PodcastsSpotify

Get The List

by Casey Stanton | JANUARY 05, 2022 • Episode 10

Get The List

by Casey Stanton | JANUARY 05, 2022 • Episode 10

Don’t get caught up in how you’re going to message your prospects before you get them, the real priority is getting a comprehensive list of everyone that fits the description of your customer!

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Apple PodcastsGoogle PodcastsSpotify

A Cautionary Tale on Expectation Setting

by Casey Stanton | DECEMBER 29, 2021 • Episode 9

A Cautionary Tale on Expectation Setting

by Casey Stanton | DECEMBER 29, 2021 • Episode 9

So often, people oversell what the outcome of their work will be or don’t base goals on historical data. Casey Stanton has been there and on this episode, he’s trying to help anyone else from going there and losing the trust of their coworkers because they couldn’t produce up to those faulty expectations.

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Apple PodcastsGoogle PodcastsSpotify

The Biggest Shift You Make as a Fractional CMO

by Casey Stanton | DECEMBER 22, 2021 • Episode 8

The Biggest Shift You Make as a Fractional CMO

by Casey Stanton | DECEMBER 22, 2021 • Episode 8

Whether you’re a full-time CMO for a company or a Fractional CMO for several companies, this truth remains the same, you can’t do everything yourself. In this episode, Casey Stanton discusses the importance of shifting your mentality from “I need to do this” to “this needs to get done.”

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Apple PodcastsGoogle PodcastsSpotify

The Most Valuable Asset in Your Business

by Casey Stanton | DECEMBER 15, 2021 • Episode 7

The Most Valuable Asset in Your Business

by Casey Stanton | DECEMBER 15, 2021 • Episode 7

Many business owners and upper-level managers would say the most valuable asset to their business is something like their contacts, software, etc., but they’re way off. Casey Stanton is setting the record straight and explaining the best ways to protect, support, and nurture your business’ most valuable asset.

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Apple PodcastsGoogle PodcastsSpotify

The Last Time You Professionally Reinvent Yourself

by Casey Stanton | DECEMBER 08, 2021 • Episode 6

The Last Time You Professionally Reinvent Yourself

by Casey Stanton | DECEMBER 08, 2021 • Episode 6

Many people try to reinvent themselves or their careers whenever there may seem to be some clouds on the horizon or when they are faced with a little bit of failure. Casey Stanton is here to help you stop this endless cycle, and is offering you the roadmap to reinventing yourself for the very last time.

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Apple PodcastsGoogle PodcastsSpotify

Resilience & Reverse-Engineering

by Casey Stanton | DECEMBER 01, 2021 • Episode 5

Crushing Content Creation

by Casey Stanton | DECEMBER 01, 2021 • Episode 5

Nothing you do will be easy at first, but that’s not a bad thing! Entrepreneur and Fractional CMO, Armen Mardirousi, joins host Casey Stanton to discuss the importance of setting clearly defined goals. Listen to learn about why and how to break them up into smaller pieces.

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Apple PodcastsGoogle PodcastsSpotify

Crushing Content Creation

by Casey Stanton | NOVEMBER 24, 2021 • Episode 4

Crushing Content Creation

by Casey Stanton | NOVEMBER 24, 2021 • Episode 4

You know content is important, but it seems so costly and complicated to create. Guess what, creating content can actually be easy and affordable and by putting it off, you’re missing out on all the benefits you already know of. Thankfully, the sensei of SEO and content marketing, Ken Tucker, is here to show you the way.

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Apple PodcastsGoogle PodcastsSpotify

Being A Selective CMO

by Casey Stanton | NOVEMBER 17, 2021 • Episode 3

Being A Selective CMO

by Casey Stanton | NOVEMBER 17, 2021 • Episode 3

Nowadays, everyone thinks that to be successful their business has to have the best SERP and highest SEO score, but that’s only part of the equation. Fractional CMO and owner of CS Design Studios, Wyatt Chambers, joins Casey to compare the benefits and drawbacks of being a Fractional CMO versus owning a marketing agency.

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Apple PodcastsGoogle PodcastsSpotify

Reconnecting With Customers

by Casey Stanton | NOVEMBER 10, 2021 • Episode 2

Reconnecting With Customers

by Casey Stanton | NOVEMBER 10, 2021 • Episode 2

The way marketers interact and communicate with customers has shifted immensely with the advent of the internet and marketing automation. Today’s marketing is missing the actual dialogue between customer and marketer that has been so essential to successful marketing in the past.

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Apple PodcastsGoogle PodcastsSpotify

Copy(writing) And Paste

by Casey Stanton | NOVEMBER 03, 2021 • Episode 1

Copy(writing) And Paste

by Casey Stanton | NOVEMBER 03, 2021 • Episode 1

The world of copywriting can seem daunting, but who better to guide you through than someone who’s been there and done that throughout a long career in the business. Russ Reynolds is a Fractional CMO and a longtime copywriter who now runs several successful companies.

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Your Host – Casey Stanton

Casey is the foremost expert in building a business as a Fractional Chief Marketing Officer. After working in a marketing agency for almost a decade, he took a role as professor of marketing at Tulane University. Casey is now the Fractional CMO for a few companies, and teaches you how to do the same. He believes that the Fractional CMO has an unfair advantage at helping deliver more good to the world, build the lifestyle they want, and love the work they do.

Are you ready to become an in-demand Fractional CMO?

See if you’ve got what it takes to be a successful Fractional CMO